Wounds Australia has created a new Chronic Wound Consumables Scheme (CWCS) awareness resource to help clinicians raise awareness of the scheme among eligible patients.

Developed through the Be Wound Aware campaign, the pack includes ready-to-use videos, social media assets and newsletter copy that can be shared in clinics, waiting rooms, patient education settings and professional networks. Many Australians who may be eligible for the CWCS may not realise support is available.

By sharing these resources, healthcare professionals can help connect patients with information about funded wound care products and encourage them to seek further advice.

What's included?

The resource pack includes:

• Short promotional videos 
• Social media assets and suggested copy 
• Newsletter and website content

Members are encouraged to share the resources with eligible patients and carers, display materials in clinics and waiting rooms, and direct patients to woundaware.org for further information.

TV advertising campaign in June

The clinician share pack is part of a broader campaign to educate eligible patients about the Chronic Wound Consumables Scheme. A television advertisement airing in Nine Metro and WIN Regional networks throughout June encourages Australians to seek support for wounds that are not healing as expected.

Wounds Australia CEO Jeff Antcliff said awareness remains a critical component of the CWCS's success.

"The CWCS is one of the most significant wound care reforms in recent years and represents an important opportunity to improve access to care for Australians living with chronic wounds," Mr Antcliff said. "Healthcare professionals are often a trusted source of information for patients. 

"By sharing these resources, clinicians can help raise awareness of the scheme and ensure more eligible Australians understand the support available to them."

Supporting First Nations communities

The resource pack also complements broader Be Wound Aware activities, including The Journey to Healing - Wounds Australia's first awareness campaign developed specifically for First Nations communities.

Created in collaboration with Aboriginal Health TV (AHTV) and Tonic Media, the campaign reaches communities through more than 180 Aboriginal Medical Services and participating clinics nationwide, supported by culturally appropriate educational resources.

Grounded in the symbolism of pathways and journey, The Journey to Healing reflects both connection to Country and the personal journey towards better health.

Stay connected with Be Wound Aware

If you're not already following along, join an online community @woundaware on Facebook, Instagram and TikTok.

On social media, you will find Wound Wisdom video series, where Pharmacist Lusi Sheehan and Nurse Melissa Freeman debunk common wound myths and share expert insights. Share these resources with your patients and networks, referring them to our social media channels and website for further information. 

Together, these initiatives are helping improve awareness of chronic wounds, increase understanding of the CWCS and support better wound care outcomes for Australians.