It's time for another update on Wounds Australia's Be Wound Aware campaign – our national initiative educating Australians on the prevention, management and healing of chronic wounds.

Following the success of Wound Awareness Week, the campaign has continued to gain strong momentum across multiple channels – from social media and influencer partnerships to shopping centre and TV advertising – demonstrating the real impact of our message.

Minor wounds can cause major harm

Nationally, across Westfield and Stockland Group Shopping Centres, you might have seen one of our key campaign messages.

Our campaign reached impressive audiences, with Westfield reaching 908.3K people across 10 locations and Stockland Group achieving a total of 263,854 plays in 3 weeks. 

Both messages challenged the consumers' attitude to wounds and included a clear call-to-action, directing consumers via QR code to the bewoundaware.org website for more information and resources.

Lights, camera, wound care!

Chair of the Clinical Expert Advisory Panel Nurse Melissa Freeman continues to be a powerful voice and face of the Be Wound Aware campaign. 

Earlier this year, we produced 15 and 30 second TV commercials which aired on Channel 9 and WIN networks, across metro and regional markets. The metro campaign alone reached over 3.4 million Australians within just one week of airing.

You can view the ad here.

Partnering with trusted voices

Together, their content has been viewed more than 45,000 times, amplifying the Be Wound Aware message to new and diverse audiences.

In the media

This week, Australian Health and Aged Care published their latest Resource Guide, featuring the Be Wound Aware campaign on pages 46-47.

This publication is distributed nationally to home care providers, aged care facilities, public and private hospitals, and occupational therapists in a mix of both eBooks and hard copies. Read the full article.

Supporting People with Acute Wounds in the Community Pharmacy

Issue 2 of our Be Wound Aware newsletter is live!

This free online resource is packed with practical tips, an inspiring consumer story, downloadable materials and even a knowledge check quiz designed to help readers better understand some of the common wound misconceptions. Read it now or take the quiz.

Stay connected with Be Wound Aware

If you're not already following us, join our online community @woundaware on Facebook, Instagram and TikTok.

On social media, you will find our Wound Wisdom short-video series, where Pharmacist Lusi Sheehan and Nurse Melissa Freeman debunk common wound myths and share expert insights. We encourage you to share these resources with your patients and networks – referring them to our social media channels and website for further information.

Together, we can raise awareness, change behaviours and help Australians take wound care seriously.